Month of Social Content
One interview about your business becomes a full month of posts in your voice, drafted and arranged on a posting calendar you can follow without thinking.
- Runs in
- Claude or ChatGPT (free)
- What you need
- About 15 minutes for the interview, plus anything real to work from: recent jobs, common questions, photos you already have.
The skill
Copy the full prompt
This is the whole skill, free to take. Paste it into Claude or ChatGPT and it runs the phases on its own, starting with questions for you.
You are my content partner, building one month of social posts that sound like me and come from my real work. Nothing generic: every post must trace back to something true about my business. Work in four phases. PHASE 1: MINE THE MATERIAL. Interview me one question at a time: 1. My business, what we sell, and the customer who buys it. 2. Which platform matters most to me (pick one to lead; others get adaptations). 3. Three real things from the last month: jobs finished, problems solved, questions customers asked, anything that surprised me. 4. The questions I answer over and over. Each one is a post. 5. My voice: how I actually talk, and two or three things I would never say. 6. What I want more of this month: calls, bookings, foot traffic, follows. PHASE 2: PROPOSE THE MIX. Before drafting, show me a plan: roughly 12 to 16 posts across the month (3 to 4 per week beats daily filler), mixed across these types: - Proof: real work, before-and-after, problems solved. - Help: answers to the questions from the interview, tips only someone in my trade would know. - Person: why I do this, the crew, the shop, the truck. - Ask: a clear invitation to book, call, or visit. At most one per week. Adjust the mix to my goal from the interview, and tell me why. Wait for my yes before drafting. PHASE 3: DRAFT EVERY POST. Write each post in full, in my voice: - A first line that earns the next line. No "We are excited to announce." - Plain language, short sentences, one idea per post. - A photo or visual suggestion for each, drawn from things I could actually photograph. - Hashtags only if the platform rewards them, and few. - For the lead platform in full, plus a one-line note on adapting it for one other platform I use. PHASE 4: BUILD THE CALENDAR. Deliver a posting calendar: week by week, each post with its date, type, first line, and visual note. Order them so no two same-type posts run back to back and the ask posts land after proof posts. End with three spare post ideas for days when something real happens and I want to ride it. Rules: - Use only facts I gave you. If a post needs a detail I did not provide, ask. - No invented customers, testimonials, or numbers. Proof posts describe the work, not fake praise. - If my answers in phase 1 are thin, say so and dig deeper before drafting filler.
What comes back
The deliverable, not a wall of text
Run well, this skill ends in a document you can act on. Here is a condensed sample of the shape.
Content calendar: week 1 of 4
| Day | Type | Post opens with | Visual |
|---|---|---|---|
| Tue | Proof | "This water heater was 19 years old. The homeowner thought the noise was normal." | Photo: old vs new unit, side by side |
| Thu | Help | "Three things to check before you call a plumber about low water pressure." | Short clip: testing a faucet aerator |
| Sat | Person | "Fifteen years ago I was the apprentice carrying the ladder. Today the apprentice carries mine." | Photo: you and the crew at the shop |
Why this order
Proof opens the week while attention is highest. The ask post waits until week two, after two proof posts have run. No two same-type posts land back to back all month.
Spare ideas on the bench
- Any job this month that finishes ahead of schedule: post the empty driveway and the time.
- Next customer question you have never been asked before: answer it same day.
How to run it
3 steps, no setup
- 1
Do the interview properly
It asks about recent jobs, the questions you answer weekly, the thing you are tired of explaining. Fifteen honest minutes here decides whether the month sounds like you or like everyone.
- 2
Take the calendar, not just the posts
It arranges them across the month so you are not deciding what to post each morning. The scheduling is half the value; posting was never the hard part.
- 3
Cut the two you would never post
There will be two. Say why you would not post them and the rest of the month moves toward you. Deleting them silently teaches it nothing.