Blog
Short answers for small business owners.
Short pieces on the parts of this that cost small businesses money: domains nobody owns, forms nobody receives, categories nobody picked.
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The keyboard shortcuts worth learning first
Three keyboard shortcuts save more time than the rest put together. Here they are for Mac and Windows, plus forty more side by side. -
Lift your phone and say it out loud
Siri already handles reminders, texts, directions and quick math on the iPhone you own. Here are five lines to say today, plus forty more. -
Follow-up lines that get better ChatGPT answers
Most people type one question and take the first answer. These short follow-up lines get you clearer, shorter and more accurate results. -
Why you show up in one town and not the next
You rank fine in your own city and vanish ten minutes up the road. Here's why, and the three things that change it. -
You don't need to be on every social platform
Being everywhere badly is worse than being one place well. How to pick the one that matters for a local business, and what to do with the rest. -
When a spreadsheet is the right answer
Not every process needs software. Here's how to tell whether yours has outgrown the spreadsheet, or whether you're just bored of it. -
The monthly job nobody was hired to do
Every small business has a handful of them. They don't show up in any job description and they quietly take an evening a month each. -
Seven questions to ask a web designer
Seven questions that show what you're actually buying, asked before the quote rather than after the invoice. -
Your contact form might be silently failing
Forms fail quietly. The visitor sees a thank-you page, you see nothing, and nobody finds out for months. Here's how to check yours today. -
Check your Google Business Profile category
One dropdown decides which searches you appear in. Most local businesses picked it once, years ago, and have never looked at it again. -
Who owns your website domain?
If you can't answer this in five minutes, find out today. A falling-out with your designer can cost you your web address.
Got one you want answered?
Send the question. If it's a good one we'll write it up, and either way you get the answer back.
Based in St. Clair Shores, working across Metro Detroit.