Notes
Things worth knowing before somebody sells them to you.
Short pieces on the parts of this that cost small businesses money: domains nobody owns, forms nobody receives, categories nobody picked. Free, and none of them need us.
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Why you show up in one town and not the next
You rank fine in your own city and vanish ten minutes up the road. That is not a bug in your website, and there are three things that move it.
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You do not need to be on every social platform
Being everywhere badly is worse than being one place well. How to pick the one that matters for a local business, and what to do with the rest.
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When a spreadsheet is the right answer
Not every process needs software. Here is how to tell whether yours has genuinely outgrown the spreadsheet, or whether you are just bored of it.
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The monthly job nobody was hired to do
Every small business has a handful of them. They do not show up in any job description and they quietly take an evening a month each.
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Seven questions to ask a web designer
The questions that separate a website you own from one you rent, asked before the quote rather than after the invoice.
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Your contact form might be silently failing
Forms fail quietly. The visitor sees a thank-you page, you see nothing, and nobody finds out for months. Here is how to check yours today.
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Your Business Profile category is wrong
One dropdown decides which searches you appear in. Most local businesses picked it once, years ago, and have never looked at it again.
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Who actually owns your website domain?
If you cannot answer this in five minutes, find out today. It is the one thing that turns a website disagreement into a hostage situation.
Got one you want answered?
Send the question. If it is a good one we will write it up, and either way you get the answer back.
Based in St. Clair Shores, working across Metro Detroit.