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Paid Ads

We are busy but the phone is quiet.

The jobs you have came from people who already knew you, and nothing new is coming in on its own.

  • A budget worked out from what a customer is worth
  • Campaigns on Google or Meta, wherever your buyers look
  • Reports that name what a lead actually cost
Get a Free Analysis See the Math
A laptop screen showing a marketing campaign performance chart

A full calendar with nothing under it.

This is the most dangerous version of a good year. The calendar is full, so nothing feels wrong, but every job traces back to somebody you already knew. There is no second source, and referrals are seasonal whether or not anyone admits it.

Paid ads are the fastest way to find out whether people outside your circle want what you sell, because they answer in days rather than quarters.

They are also the fastest way to spend money on nothing, which is why the first question is what a call is worth to you.

Work out the numbers first

It starts with what a customer is worth to you, and everything else follows from that one figure.

A downward flow: what a customer is worth, divided by how many enquiries become clients, gives what you can pay for a lead, which sets the budget. $2,000 what a customer is worth 1 in 4 enquiries becomes a client $500 what you can pay for a lead then the click cost and the page Your budget worked out, not guessed at
  1. What a customer is worth Say a new client is worth $2,000 to you over the time they stay. That is the number the whole budget is built on.
  2. What you can pay for a lead If one in four real enquiries becomes a client, you can pay up to $500 for one and still come out ahead.
  3. What that makes the budget From there the click cost and the landing page decide the rest. If the numbers do not work, we say so before anything is spent.

An example, not a promise. Your numbers set the real ones, and we work them out with you first.

The Full Paid Ads Service

Why referrals alone leave a gap

When every job traces back to someone you already knew, a slow month has nothing under it. Referrals are seasonal, and there is no second source to catch the dip.

Ads are the fastest way to find out whether people outside your circle want what you sell. They answer in days, not quarters, and they answer to a number.

  • Built on what a job is worth

    What you can afford to pay for a real enquiry decides the whole campaign. Without that number the rest is guessing.

  • One campaign, done properly

    One offer, one audience, one landing page, tracking wired, so whatever happens you know what caused it.

  • Leads counted, not guessed

    Call and form tracking, so an enquiry gets counted instead of estimated from impressions.

  • Grow what earns

    What produces leads at a price you would pay again gets more budget. What does not gets turned off, in writing.

Want to know what a lead would cost you?

Get a Free Analysis

What comes with managed ads

  • A budget from a real number

    Worked out from what a customer is worth to you, not a round figure someone felt comfortable with.

  • Google or Meta, wherever they look

    We start with one channel where your buyers actually are, and measure it before spreading out.

  • A landing page built for the ad

    People land on the exact thing they searched for, not your homepage, so the click is not wasted.

  • Calls and forms tracked

    Leads get counted, not guessed. You see what was spent and what a lead cost, in plain English.

From budget to first call

Four steps, and the first month buys data as much as leads.

The math before the money

What a customer is worth, what a lead can cost, and the budget that follows from it. If the math does not work, we say so before anything is spent.

A business owner answering a phone call at her desk

Why hand it to GeekThangs

It answers to a number

The budget starts from what a customer is worth to you, not a round figure.

You see the real cost

What was spent and what a lead cost, in a report written for an owner rather than a marketer.

Leads, not impressions

Calls and forms are tracked, so an enquiry gets counted rather than guessed at.

The page does the closing

An ad only brings people. The page it lands on is what has to convince them.

Stopping is a real answer

If it is not producing enquiries at a price you would pay again, we will say so.

Questions worth asking first

How much should I spend?

It starts with what a customer is worth to you, not a round number. That one figure decides the budget, and we work it out with you before anything runs.

Google or Facebook?

Wherever your buyers actually look. We start with one channel, measure it, and only spread out once it earns.

How soon do calls come in?

Ads answer in days rather than quarters, but the first month buys data as much as leads. The campaign gets tuned on real numbers after that.

What if it does not work?

We will say so. If it is not producing enquiries at a price you would pay again, turning it off is a legitimate outcome, not a failure we hide.

Do I need a landing page?

Usually, yes. An ad pointed at a homepage wastes the click. The page has to answer the thing the ad promised, and that is often a page that does not exist yet.

Before you spend on ads

What we would want to know before paying to be seen.

Tell us what a customer is worth to you.

That one number is where the budget starts. We come back with what it supports and what we would run first.