GeekThangs Start a Project

We're busy but the phone is quiet.

The jobs you have came from people who already knew you, and nothing new is coming in on its own.

  • A budget worked out from what a customer is worth
  • Campaigns on Google or Facebook, wherever your buyers look
  • Reports that name what a lead cost
Start a Project See the Math
A laptop screen showing a marketing campaign performance chart

Busy Now, With Nothing Lined Up

A full calendar can hide a problem: every job came from someone you already knew, and referrals slow down without warning.

Paid ads are the fastest way to find out whether people outside your circle want what you sell, because they answer in days rather than quarters.

They're also the fastest way to spend money on nothing, which is why the first question is what a call is worth to you.

Work Out the Numbers First

It starts with what a customer is worth to you, and everything else follows from that one figure.

A downward flow: what a customer is worth, divided by how many enquiries become clients, gives what you can pay for a lead, which sets the budget. $2,000 what a customer is worth 1 in 4 enquiries becomes a client $500 what you can pay for a lead then the click cost and the page Your budget worked out, not guessed at
  1. What a customer is worth Say a new client is worth $2,000 to you over the time they stay. That's the number the whole budget is built on.
  2. What you can pay for a lead If one in four real inquiries becomes a client, you can pay up to $500 for one and still come out ahead.
  3. What that makes the budget From there the click cost and the landing page decide the rest. If the numbers don't work, we say so before anything is spent.

These figures are an example. Your own numbers set the real ones, and we work them out with you first.

The Full Paid Ads Service

Why Referrals Alone Leave a Gap

A slow month doesn't bring in more referrals. You can switch ads on when you need them, and the reports name what each inquiry cost.

  • Built on what a job is worth

    What you can afford to pay for a real inquiry decides the whole campaign. Without that number the rest is guessing.

  • One campaign, done properly

    One offer, one audience, one landing page, tracking wired, so whatever happens you know what caused it.

  • Every call and form counted

    Call and form tracking, so the report shows leads rather than clicks.

  • Grow what earns

    What produces leads at a price you would pay again gets more budget. What doesn't gets turned off, in writing.

Want to know what a lead would cost you?

Start a Project

What Comes With Managed Ads

  • A budget from a real number

    Worked out with you from what a customer is worth to your business.

  • Google or Facebook, wherever they look

    We start with one channel where your buyers are, and measure it before spreading out.

  • A landing page built for the ad

    People land on the exact thing they searched for, so the click isn't wasted.

  • Calls and forms tracked

    You see what was spent and what each lead cost.

From Budget to First Call

The first month is for learning what a lead costs.

The math before the money

What a customer is worth, what a lead can cost, and the budget that follows from it. If the math doesn't work, we say so before anything is spent.

A business owner answering a phone call at her desk

Why Work With GeekThangs

Search and Facebook, each for its own job

Search ads reach people already looking for what you sell. Facebook ads reach people nearby before they start looking.

You see what a lead cost

What was spent and what each lead cost, in a report written for an owner.

The page does the closing

An ad brings people to a page, and the page is what has to convince them.

Common Questions

How much should I spend?

It starts with what a customer is worth to you. That one figure decides the budget, and we work it out with you before anything runs.

Google or Facebook?

Wherever your buyers look. We start with one channel, measure it, and only spread out once it earns.

How soon do calls come in?

Ads answer in days rather than quarters, but the first month buys data as much as leads. The campaign gets tuned on real numbers after that.

What if it doesn't work?

We'll say so. If it isn't producing inquiries at a price you would pay again, we tell you to stop.

Do I need a landing page?

Usually, yes. An ad pointed at a homepage wastes the click. The page has to answer the thing the ad promised, and that's often a page that doesn't exist yet.

Before You Spend on Ads

What we would want to know before paying to be seen.

Tell us what a customer is worth to you.

That one number is where the budget starts. We come back with what it supports and what we would run first.