GeekThangs Start a Project

Paid ads that answer to a number.

Ads that put you in front of people searching right now, while the slower work builds.

  • A budget worked out from what a customer is worth
  • A landing page built for the ad
  • A report that says what a lead cost
Start a Project Run Your Own Numbers
A laptop showing an ad campaign performance chart beside a coffee
A business owner answering a call at her desk

Ads put you in front of someone searching today.

An ad campaign can also spend a lot of money without telling you what happened.

The difference is the boring parts: knowing what a customer is worth before setting a budget, sending clicks to a page built for that one search instead of your homepage, and tracking calls and forms so every dollar has a result next to it.

We run campaigns for Metro Detroit businesses with those parts done. You see what was spent and what each lead cost, in a report written for an owner.

Work Out What a Lead Can Cost

Every campaign starts with this math. The numbers in the boxes are samples to type over with your own.

Over the time they stay with you.
A guess is fine. The first weeks of a campaign find the real number.
By calling or filling in the form on the ad's page.
What you can pay for a lead
$500 $2,000 ÷ 4 inquiries
What a lead costs
$100 20 clicks at $5 each
What one new customer costs
$400 4 leads at $100 each
Monthly budget
$800 2 customers at $400 each

At these numbers the math works: a lead costs $100, and you can pay up to $500 for one. For 2 customers a month, the budget is $800.

Start a Project

What Managed Ads Include

  • A budget from what a customer is worth

    Worked out first, before anything is spent.

  • Google or Facebook

    Wherever your buyers look, starting with one and measuring it.

  • A landing page built for the ad

    So people land on the exact thing they searched for.

  • Call and form tracking

    So leads get counted instead of guessed at.

  • A plain report

    What was spent, what a lead cost, and what we would change.

A laptop and notes open on a desk

From Budget to First Call

The math before the money, then one campaign built properly.

The math before the money

What a customer is worth, what a lead can cost, and the budget that follows from it. If the math doesn't work, we say so before anything is spent.

When Not to Buy Ads

Not the right fit if the budget can't survive the learning weeks, because the first month buys data as much as leads. And not the right fit if the site the ad lands on can't close. Ads only bring people. The page still has to convince them, and if it can't, we would rather fix that first.

Not sure which one you need? Tell us the problem and we'll say which one fixes it.

All Services, Side by Side
The QLine streetcar passing fall trees on Woodward Avenue in Detroit

Common Questions

How much should we spend?

It depends on what a customer is worth to you and what a lead costs in your market. We work the number out with you on the first call.

Google or Facebook?

Whichever one your customers use to find what you sell: Google for people searching right now, Facebook for people who don't know they need you yet. We start with one.

Do we need a landing page?

Yes, and we build it as part of the campaign. Your homepage is built for everyone. The landing page is built for the one thing the ad promised.

How do you count leads?

Calls and form fills get tracked back to the ad that produced them, so the report shows leads rather than clicks.

When do we see results?

Leads can arrive in the first days, but the first few weeks are for learning what a click and a lead cost in your market. Judge the campaign at the end of the first month.

Other Services

Each one has its own page.

Tell us what a customer is worth to you.

That one number is where the budget starts. We come back with what it supports and what we would run first.