The questions people ask us first.
One page each, written to answer the question rather than to sell the service underneath it. Nothing here needs you to hire anybody, and a few of them will talk you out of it.
Start with the one you came for.
- How do I show up when somebody nearby searches? Local search is its own thing. It is not the same as ranking a page nationally, it is decided by different signals, and most of the ones that matter are free to fix. Showing Up in Local Search
- What decides what I spend on ads? Ads are the one channel where you can turn the volume up tomorrow. That is the appeal and it is the trap, because the wrong campaign spends just as fast as the right one. What Decides What Ads Cost
- What does my website actually need? Most small business sites are either three pages that say nothing or thirty that nobody reads. The useful version is smaller than you think and more specific than you expect. What a Small Business Site Needs
- Do I need a website or something with a login? They solve different problems and they cost different amounts. Knowing which one you are describing is usually the first useful thing to work out. Website or Something With a Login
- Which part of my week should I automate first? Not the biggest job. The one that is repeated, boring, and always done exactly the same way, because that is the one a machine can do without being wrong. What to Automate First
- Where does AI actually help a small business? The honest answer is narrower than the marketing and wider than most owners expect. It is very good at a specific shape of job and genuinely bad at another. Where AI Helps a Small Business
Learning the tools themselves?
The Start Here series is a different thing: six short pages on what AI can actually do once you get past the chat box, with a five minute primer in front of them. Free, and written for somebody who does not think of themselves as technical.
Start HereYour question is not on the list?
Ask it. We answer these for free whether or not there is a project in it, and the answer is often that you do not need us.
Based in St. Clair Shores, working across Metro Detroit.