A coaching site, in the coach's own words
A strength and burnout coach in Fraser, selling a coaching relationship rather than a gym membership.
Nobody signs up for one-to-one coaching off a price list. They sign up because they believe this particular coach understands the specific thing that is wrong with their training, their sleep or their week.
So the site has a narrower job than a gym's would. Explain the relationship. Give someone enough to rule themselves out before they book a call. Work first on a phone, because a phone in a parking lot is where it gets opened.
Open LionHeart.fitnessThe site.
Every picture below is the live site. Each caption opens the page it was taken from.
What it does.
What the site has to do
- Explain a coaching relationship, which is a different sell from a gym membership
- Let someone decide it is not for them without taking up a call to find out
- Work on a phone first, because that is where it gets opened
- Say what the first month looks like, rather than making people email to ask
How it is put together
- Three outcomes on the homepage, in her order and her words: Build Strength, Manage Burnout, Feel Better
- A page each for burnout, for the coaching itself, and for why her
- Testimonials collected on one page instead of sprinkled around as decoration
- No blog. Nothing on this site needs weekly feeding to stay true.
On a phone.
Where a coaching site is actually read. Same pages, and the same order of information.
The words are hers.
The real risk on a site like this is a writer inventing a coach's philosophy and the coach having to live inside it afterwards, answering for a sentence she would never say.
She read the whole site twice and rewrote the parts that describe her own work. The three outcomes, their order, and the opening of her own page are hers. Where we drafted something about her practice that she had not confirmed, it did not ship as her belief.
Writing it once and shipping it would have been quicker. This way she can send the link to somebody without reading it again first.
Tell us what you'd love in your website.
If your business is you, the site has to sound like you. We will write a first pass, and then we will sit with you while you take it apart.
Based in St. Clair Shores, working across Metro Detroit.
The rest of the work
- GVST Wellness A yoga and group fitness studio running two St. Clair Shores locations, rebuilt off a template.
- Kozdron Homes A ground-up home builder working across Livingston County, and a homepage that lays a drawing sheet over a house they finished.
- WeeklyAsk A directory, this week's asks, the referral log, attendance and dues, in one place instead of five.
- SessionSmithy Prep for a tabletop game, in the shape you actually need it at the table.
- PokerThangs A trainer for live low-stakes poker, where you get a messy pot, an uncounted stack and no time to work either of them out.