A directory that says when to refer
A Clawson referral group of 26 businesses, one seat per trade, meeting Wednesday mornings at Thrive Rehabilitation.
The group had no website. Its members, meeting details and presenter schedule lived on a printed sheet handed out each Wednesday, so the only people who could read it were the people already in the room.
The new site is built from that sheet. Each member has a profile page, a visitor can find the meeting and sit in on one, and the colors are the navy and orange of the group's own logo.
Open TRExDetroit.comThe Site
These are screenshots of the live site. Each caption opens the page it was taken from.
Each Member Card Says When to Refer Them
A directory that lists a name, a business and a job title tells you who somebody is. It does not tell you when to think of them, and in a referral group that is the part that matters.
Every member card here ends with a line that starts "Send them when", and every profile page has a short list of those moments.
The directory search reads those lines too, so a visitor can type the problem instead of guessing at the job title. Each search below brings up one card on the live directory.
| Typed Into the Search | The Card That Comes Up | What the Card Says |
|---|---|---|
| punch list | Handyman Services | Send them when a homeowner has a punch list they have been ignoring for a year |
| frost | Appliance Repair | Send them when a fridge is running constantly, or there is frost building up in the back of the freezer |
| 401(k) | Executive Director, Investments | Send them when somebody has an old 401(k) or SEP sitting at a job they left |
| turning 65 | Health & Life Insurance | Send them when somebody is turning 65 in the next year and does not know where to start |
| homemade | Print, Signs & Promotional Products | Send them when somebody hands you a business card that looks homemade |
On a Phone
The same pages on a phone.
What It Does
On the site
- A directory of every member, sorted into categories
- A profile page for each member, with their business, how to reach them and when to send them a referral
- A Visit a Meeting page with the address, the times and a way to say you are coming
- Pages for upcoming events, open seats and the charities the group supports
How the site is put together
- Navy and orange from the group's own logo
- Every member's logo set on the same square, so the directory reads as one even grid
- Office numbers are published, and personal cells and emails are not
- An AI Info page that lays out the group's facts for search engines and AI assistants
Tell Us What You'd Love in Your Website
If your group's member list lives on a printed handout, bring the handout and we'll start there.
Based in St. Clair Shores, working across Metro Detroit.
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